Introducing SALAD TO GO, an upcycled food made from organic juice, a new type of snack that “supplements vegetables”
Distribution release on February 13, 2024
“Crackers” and “plate granola” with the concept of “portable salad”
Tokyo Co., Ltd. develops products with the aim of delivering food items that will be loved by a wide range of people for a long time, while addressing social issues related to food, such as mass waste in food processing, greenhouse gas emissions *1, and safety. Bar (Headquarters: Tsukuba City, Ibaraki Prefecture, CEO: Hiroaki Tsutsui, Co-founder: Reiko Tsutsui, hereinafter referred to as "Tokyo Bar") has announced the launch of crackers and granola plates using organic juice produced in Tsukuba City, Ibaraki Prefecture. We have developed "SALAD TO GO".
The concept of ``SALAD TO GO'' is ``portable salad.'' Tokyo Bal's ``KAWAÌINE'' series (URL: https://tokyobal.co This is the long-awaited second volume following .jp/pages/kawaiine ).
Tokyo Bar will continue to expand its product range and develop a wider range of food items.
◆Development background
The newly launched "SALAD TO GO" is Bell Farm Co., Ltd. (Representative Director: Chiyoko Suzuki, hereafter "Bell We use organic juice from the farm. Bell Farm's green juice and carrot juice are products that follow an integrated production system from growing vegetables at our own farm that has acquired organic JAS certification to production at our own factory, and have been used by many people for a long time since our establishment in 1989. I am loved. Bellfarm's organic juice is made using carefully selected ingredients and gently squeezed using a patented manufacturing method, and the residue*4 contains a lot of nutrients. Based on Bell Farm's desire for customers to eat the whole thing, including the seeds and skin, Tokyo Bar has collaborated with Bell Farm to utilize the residue after squeezing organic juice, retaining its rich nutrients. We have developed ``SALAD TO GO'' that takes advantage of the sweetness, umami, and texture of the ingredients.
◆ Product overview of “SALAD TO GO”
Based on the concept of ``portable salads,'' crackers and granola plates are easy and delicious ways to incorporate nutrients that would otherwise be required in large quantities if they were vegetables themselves. It's surprisingly delicious and rich in dietary fiber, making it perfect for people who want to eat vegetables more easily or who are concerned about not getting enough vegetables.
Initially, it will be available in a total of four items: carrot crackers and three flavors of granola.
Tokyo Bar will continue to increase the variety of products.
Product name: “SALAD TO GO” (4 types in total)
■SALAD TO GO carrot crackers
Gluten-free crackers that use organic carrot juice produced by Bell Farm to bring out the natural sweetness of carrots.
It is rich in dietary fiber and vitamin A, with 6 slices containing the same amount of dietary fiber as one carrot, and one bag containing the same amount of dietary fiber as about 2 carrots.
■SALAD TO GO Granola (Kale/Carrot Sweet/Carrot Savory)
① Kale
Kale is the king of green and yellow vegetables, which is nutritious and easy to prepare. It is rich in kale and also contains plenty of fruit, so you can enjoy it with an easy-to-eat sweetness without feeling bitter. It has a taste that is approachable to everyone from young people to the elderly.
② Carrot (Sweet)
Granola made using carrots rich in dietary fiber.
Inspired by carrot cake, we mixed the orange color with green pumpkin seeds and raisins, which are packed with sweetness and nutrition. Ginger and cinnamon will pleasantly stimulate your taste buds.
③ Carrot (Savory)
The addition of sesame seeds and sake lees adds a refreshing aroma to the carrots, making it a perfect snack for alcoholic beverages, full of richness and flavor. It packs a punch of fragrant Japanese pepper and tangy black sesame seeds, making it a great non-sweet snack when you're feeling low on energy.
Tokyo Bar will continue to contribute to the creation of a prosperous society through food, and strive to deliver upcycled materials and plant-based ingredients to as many customers as possible.
